Pokémon Go was of course a rip-roaring success, and while there is promise for the Harry Potter franchise, the early signs have not been anywhere near as bountiful. So far, we have seen some successful ventures into the world of nostalgia. Leaning on the concept of nostalgia is an effective strategy, but there are only so many horses to back in that competition. For the location-based gaming concept to be fully validated, there will be have to be a game which stands on its own two-feet, attracting interest on its own merit.

Buildings, roads and parks will in the game be transformed into a Kawaii world for Hello Kitty and her friends based on Google Maps Platform.”Īlthough the marriage of augmented reality and mapping technologies does look to be a promising one in the smartphone gaming segment, this is only a tentative step. “Our collaboration with Google Maps Platform gives us access to the most prominent mapping service in the world. “Our mission is to merge the real and imaginary worlds together in a fun way, connecting Augmented Reality and digital content to real-world locations,” said Wictor Hattenbach, Game Studio Director at Bublar. Pre-registration for the game will begin at Hello Kitty´s 45th anniversary in November, with Swedish developer Bublar hoping to launch the title in early 2020. Powered by Google Maps, ‘Hello Kitty AR Kawaii World’ will bring take the iconic character Hello Kitty, first debuted in 1974, into the digital content arena with the promise of AR. Like Pokémon Go and Harry Potter: Wizards Unite, this title is seemingly targeting the consumers sense of nostalgia to grab a slice of the increasingly profitable smartphone gaming segment. Hello Kitty is the latest product of a by-gone era to be given a digital face-lift as developer Bublar promises the launch of another location-based, augmented reality (AR) smartphone game.

Game hello kitty